VANGUARDS

VANGUARDS

The Briefing

Apple's Siri Gets a Brain Transplant From an Old Fo

Issue #2545.5 / November 7, 2025

David Nagtzaam's avatar
David Nagtzaam
Nov 07, 2025
∙ Paid

Hi There 👋

Fourteen years after Siri made its debut, promising us a sci-fi future where we’d chat naturally with our phones, Apple has quietly admitted defeat. The company that revolutionized voice assistants with the iPhone 4S in 2011 is closing talks with Google and is rumored to start paying Google roughly $1 billion (€867 million) annually to make i…

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